Auto buyers today rely heavily on their smartphones, tablets, and personal computers to shop and research the vehicles they are looking to purchase. Although a good deal of today’s auto buying process is digitally focused, physical auto dealerships still play a vital role in the actual purchase of a majority of new and used car transactions. According to a recent online article published by Wards Auto, brick-and-mortar auto dealerships have now given away to “click-and-mortar” dealerships.
Most auto buyers today still want to visit a dealership to physically experience the look and feel of the car, truck, or SUV they are interested in, as well as to test drive the vehicle. Many will also go back online before deciding on the model they are interested in and then will ultimately return to the dealership to close the deal. Hence, there is a great likelihood that they will go back to the dealership website, before deciding on the vehicle they want.
While most car buyers today do not rely 100% on the digital auto buying process, they do rely on the many factors of the online buying experience. According to Wards Auto, nine out of ten shoppers are more likely to buy from an auto dealership that has an online checkout on its website. Therefore, the need for a digital online presence for your dealership is vital and necessary in today’s market. Whether your dealership has a digital presence or is in need of a more effective one, The Rikess Group can take your dealership’s digital presence to the next level and maximize your digital potential with our comprehensive digital sales training program. We’ll assist you in developing a clear vehicle pricing strategy, recruiting and training the right associates for your digital sales team, and developing a tool to measure the metrics for your digital program and each digital sales team’s progress.
To learn more about digital sales training, contact me via email: manderson@rikessgroup.com; or phone: 404-805-5009