The Variable Operations BDC is dead
The Variable Operations BDC is dead. Today’s consumer expectations have evolved much faster than most dealerships’ current approach to lead handling (text; chat; internet; phone.) With The Rikess Group’s Digital Sales Course, we can train a dedicated sales team to satisfy your customer’s desire for transparency and information sharing, leading to more sales handling at a lower cost (no appointment setters; less management per salesperson.)
WHY DIGITAL SALE DEPARTMENTS WORK
It’s always good to start from the customer’s point of view. So let’s start with what prospects want to accomplish when contacting your store from outside the dealership. Are they calling to make an appointment with a salesperson? No. They are calling for information they can’t easily find through online research: actual pricing, incentives, vehicle availability, financing options, monthly payments, and other such topics that are difficult to figure out from reading web pages.
The Real Close
80% of prospects will contact your store before coming in. This initial interaction is where the real close takes place. A true sales professional who can signal trust, transparency, and product knowledge drives appointments, leads, and sales. 39% of prospects won’t consider a dealership that won’t provide them with a price. We help you develop an effective pricing strategy.
Your Digital Sales Team will learn
- A six-step sales process to handle remote leads
- How to transition text, chat, and internet leads to a scheduled phone call
- Telephone role-playing based on word tracks
- How to build consumer trust and transparency
- How to use email templates to differentiate your dealership
It’s time that your dealership embraces a 21st-century customer-focused experience for lead handling. Creating a true Digital Retailing Center at your dealership means embracing change and dedicating resources to establish a new sales department. Dealers who develop a Digital Retailing Center today will have all kinds of competitive advantages and will no longer be competing primarily on price alone. A digital retailing environment with impressive lead handling at your dealership is not only needed, but it is also absolutely essential.
The Rikess Group is committed to taking your dealership to the next level. Our Digital Retailing and Lead Handling sessions are expressly designed to transform your dealership. No matter if you have one store or twenty, our expert team of advisors will work to improve your digital retailing platform and lead handling. We understand the importance of lead handling in today’s digital retailing environment and are here to work with you.