Recruiting Gen-Y

When asked “what is your biggest challenge?”, the vast majority of Dealers will say, “finding qualified sales associates!” Unfortunately, most Dealers don’t have a clear idea of how to find the right sales candidate for today’s marketplace.   Compounding the problem is that they employ an old-school compensation plan. The majority of Dealers are still looking […]

About Gen Y: Gen Y are in there 20’s through early 30’s. They are buying 27% of new vehicles sold; by 2020 it will be 40% making them the largest generation of auto purchasers. Social media and review sites in particular, are how they decide what cars to buy and where to buy them. They