Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically not negotiating. You must price your cars to market to get leads. On the new car side, the customer is setting the prices. With new tools that allow prospects to literally buy […]
One Price Selling – What Are You Waiting For? Read More »
We’ve all been to stores where: …What you saw online—or were promised online—isn’t available on-site … You can’t find what you’re looking for, or find someone knowledgeable and friendly to help you … The website is information-rich and pressure-free, but in-store personnel make up for their lack of knowledge by being smarmy or pushy …
Points of Friction…OUCH! Read More »
“Nature abhors a vacuum.” There would be no reason for “disrupters” like TrueCar, Carvana, and Vroom to exist if dealers provided customers with what the majority of them want. This includes Eliminating negotiations and move to a simple, transparent sales process Eliminating wasted time in the sales process Money-back guarantees Market-based pricing The convenience of
How Auto Dealers Created TrueCar, Carvana and Vroom Read More »
Most customers love to negotiate! If you believe that, then read no further. If you think most customers care more about squeezing the last dollar than getting a great experience…. stop here. When discussing One Price with dealers I often hear, “We negotiate because the customer feels they have to win something”. Before the internet,
The Benefits and Challenges of One Price Selling Read More »
