With today’s automotive buyers relying on smart phones, tablets, and the Internet to shop for and buy just about everything from just about anyone, you can’t afford to have one foot in the past and one in the future. With our deep understanding of dealership operations and proven four-phase methodology, the Rikess Group is ready to boost your digital capability, sales, profitability, and brand.
Phase 1:
Install Digital Retail At Your Dealership
- Implement a strategic pricing strategy that accelerates both digital and showroom retailing
- Repurpose your Variable Operations BDC with a low-cost, high-return, lead-handling system
- Prepare your organization with customer-driven omnichannel processes, trained personnel, and value-added management
Phase 2:
Install Digital Retail Platform
- Automate the processes installed in Phase 1
- Enable online buying for customers who want it
- Give customers the same experience in-store as they get online: transparent, fast, customized, information-rich
Phase 3:
Launch Your Digital Retail Capability
- Put your new processes, technology, and skills to work!
- Expand your market area
- Sell more vehicles faster and at a lower expense
Phase 4:
Refine Your Operation
- LEARN – Learn how to effectively respond to and handle all forms of transactions, internet, phone, chat and showroom.
- IMPROVE – Learn how to transact when and where your guest wants to.
- SUPPORT AND SUSTAINMENT – Leverage 18 months of phone, online, and in-store coaching, support, and just-in-time training from The Rikess Group